Logo is the visual identifier to let your business stand out from the rest in the market and in the minds of target customers. It can be said that logo is the most important factor of your brand identity because logo can be with you for five to ten years or even more. Logo can appear on all of your facilities, including your products, services, buildings, cars, trucks…. Wherever and whenever logo is seen, it reminds the viewer of your brand. This is the reason why you have to keep logo in a tight relationship with your brand identity.
You may be considering what you should do with logo. In fact, there are some basic instructions you should follow to build a strong brand identity. Of course, try them on your logo!
Your logo must be outstanding from the rest
If you want customers recognize and remember your brand, your logo must be distinctive at first. Distinctiveness does not mean colorfulness so do not try to put many colors on your logo to make it eye-catching unless it supports your brand. Some company design a logo which consists of what competitors don’t have but this is not always a good idea.
Your logo must be adequate to your brand identity
You have to think about many things before launching your own logo. The logo must be suitable for your products or services, your mission and your target customers. For example, if you are providing services for children, remember to use colorful and bubbly fonts to create an inviting logo, then draw children and parents’ attention to your brand. You can ask professional artists or creative marketing agencies for insight and design ideas. Before officially launching the logo, try to test it to be ensured what you are doing right.
Your logo must be constant for a period of time
No matter logo appears, it must be the same: on signs, trucks, cars, product packaging, leaflets, banners or even letters. You should have a logo with identified colors and fonts for a period of time. In contrast, if you change your logo day by day or vary logo’s and fonts, your customers may think they belong to more than one business then your brand identity is a failure.
To sum up, there are many factors building your brand identity but the most important can be considered as logo. Last but not least, hire digital marketing agency for advice and designing your logo. They are professional and up-to-date to keep your brand bright.